Build skills to secure a career in the rapidly changing world of marketing
Marketing is the study of how businesses promote and sell products or services. It includes market research and advertising. This exciting industry is in a constant state of flux, as more products emerge and are marketed to diverse audiences globally. As digital advertising quickly overtakes traditional types of marketing, the industry requires professionals who can adapt to these fast-paced changes in technology and style.
UNE offers a range of undergraduate and postgraduate courses and specialisations in marketing designed to provide you with the theoretical knowledge and technical skills required to stay relevant in a fast-moving digital environment. Because UNE has a long-standing commitment to preparing adults for the ever-evolving job market, our marketing courses focus on exploring the four P’s of marketing: product, price, place and promotion. You’ll learn the psychology of selling, how to develop strategies, and examine marketing in its many forms. Our experts will ensure you are future-fit to embark on a career in marketing upon graduation.
Most of our students choose online education, where they become members of a community of adult learners who combine their life and work experiences to create practical networks for their futures. On-campus students can take advantage of campus accommodation, sports and support services. Whether online or on-campus, you can choose to study full-time or part-time over three trimesters.
With UNE, you’ll graduate feeling prepared to meet the challenges and opportunities that lie ahead in marketing, whether you choose to pursue careers in sales, advertising or management. By choosing UNE, you’ll be studying with an industry leader in the provision of online lifelong learning. Year after year, students award us the maximum 5-star ratings for Overall Experience and Student Support in The Good Universities Guide.
Explore the marketing courses and specialisations on offer at UNE.
Courses by study level
The agribusiness landscape is experiencing significant changes, including technology integration, sustainability and environmental concerns, and changing consumer preferences. Being able to quickly adjust strategies, adopt new technologies, and…
- 1.5 years full-time
- Up to 6 years part-time
- Trimester 1 - Feb 2025
- Trimester 2 - Jun 2025
- Trimester 3 - Oct 2025
- Online
- On Campus
The digital marketing industry is rising sharply, with businesses increasingly relying on online strategies for growth. By gaining specialised skills in the Advanced Diploma in Digital Marketing at UNE, you'll be well-positioned to meet the…
- 1.5 years full-time
- Up to 6 years part-time
- Trimester 1 - Feb 2025
- Trimester 2 - Jun 2025
- Trimester 3 - Oct 2025
- Online
- On Campus
Demand for agribusiness professionals continues to grow as the world faces the evolving challenges of climate change, sustainability, food safety and security, and the increasing globalisation and integration of agricultural and food networks. UNE’s …
- 3 years full-time
- Up to 10 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
- On Campus
With UNE's Bachelor of Agriculture/Bachelor of Business you will gain practical, production-oriented skills and knowledge in agriculture together with in-depth skills and knowledge in business, management and finance. You will learn to formulate …
- 4 years full-time
- Up to 10 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- On Campus
- Online
Workplaces value employees who have a broad range of real-world skills, and this combined degree will equip you to excel in today’s dynamic working environment. In our Bachelor of Arts/Bachelor of Business, you’ll gain business knowledge and learn…
- 4 years full-time
- Up to 10 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
- On Campus
The UNE Bachelor of Arts/Bachelor of Laws provides you with the opportunity to combine your study of law with an area of interest drawn from a wide variety of the arts, humanities and social sciences. As a double degree for the future, it has been…
- 5 years full-time
- Up to 12 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
- On Campus
Whether you aim to build your career in small, medium or large enterprises, or launch a business of your own, you must learn to identify opportunities, rise to challenges and adapt to change. Our Bachelor of Business is uniquely positioned to help…
- 3 years full-time
- Up to 10 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- On Campus
- Online
Business and economics make a powerful combination. Graduates with skills in both disciplines are highly sought after for a range of roles in business, government and non-profit organisations. Studying the combined Bachelor of Business/Bachelor of…
- 4 years full-time
- Up to 10 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
- On Campus
With commercial innovation and technological disruption on the rise, the UNE Bachelor of Business/Bachelor of Laws will open the door to a wide range of legal and business career opportunities. This double degree gives you a solid foundation in…
- 5 years full-time
- Up to 12 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
- On Campus
The landscape of marketing is changing at a rapid pace, creating a rising need for digital marketing professionals who can innovate and adapt to evolving market behaviours and new technologies. UNE's Bachelor of Digital Marketing will prepare…
- 3 years full-time
- Up to 10 years part-time
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Trimester 2 - Jun 2025
- Online
- On Campus
We live in a rapidly changing world, and none more so than the world of media and communications. The rise of digital media, social media and streaming services has seen the landscape change like no other, but the fundamentals of effective…
- 3 years full-time
- Up to 10 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
- On Campus
UNE’s Bachelor of Media and Communications/Bachelor of Laws offers you the opportunity to combine your law studies with a highly sought-after understanding of our rapidly changing global media culture. This unique dual degree broadens your career…
- 5 years full-time
- Up to 12 years part-time
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Trimester 2 - Jun 2025
- On Campus
- Online
Population growth, technological advancements and sustainability initiatives are driving increasing demand for innovative and knowledgeable agribusiness experts, making this vital sector full of diverse and exciting career opportunities. Whether…
- 1 year full-time
- Up to 4 years part-time
- Trimester 1 - Feb 2025
- Trimester 2 - Jun 2025
- Trimester 3 - Oct 2025
- Online
- On Campus
In a world where digital technologies are reshaping the way businesses connect with consumers, the role of digital marketers has never been more crucial. At UNE, we understand the importance of staying ahead of these trends. Our Diploma in Digital…
- 1 year full-time
- Up to 4 years part-time
- Trimester 1 - Feb 2025
- Trimester 2 - Jun 2025
- Trimester 3 - Oct 2025
- On Campus
- Online
This course is not offered in 2024. The ability to communicate effectively is essential in many aspects of our lives, but none more so than in the workplace. Improving your communication skills can not only improve your performance in your current…
- Up to 4 years part-time
- Not offered in 2024
- Online
This course is not offered in Trimester 3, 2024. We encourage you to consider our Diploma in Arts as an alternative. The UNE Undergraduate Certificate in Arts provides you with foundational knowledge and skills to prepare for further study and more…
- 1 year part-time
- Trimester 1 - Feb 2024
- Not Offered - Pending Review
- Online
This course is not offered in Trimester 3, 2024. We encourage you to explore our suite of undergraduate courses for an alternative course that meets your goals. The UNE Undergraduate Certificate in Professional Development is a program of study for…
- 1 trimester full-time
- 1 year part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
In a highly-competitive employment landscape, to stand out from other applicants is a big advantage, and an honours degree is a point of difference that can capture the attention of employers. An honours year at the end of your three-year Bachelor…
- 1 year full-time
- 2 years part-time
- Trimester 1 - Feb 2024
- Trimester 1 - Feb 2025
- On Campus
- Online
From sole traders to leaders of multinational corporations, businesspeople seek growth opportunities in an uncertain and rapidly changing world. With UNE's Graduate Certificate in Business, you will hone your skills and knowledge to anticipate…
- 1 trimester full-time
- Up to 2 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
If you have a keen interest in how the human brain works along with a desire to gain well-rounded business skills, a qualification in neuroscience and business could be the perfect fit. Now is an exciting time to be involved in understanding the…
- 1 trimester full-time
- Up to 2 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
Adapt to an evolving workplace and open the door to new career opportunities with UNE's Graduate Certificate in Professional Practice. Whether you want to create more career choices, hone your specialist skills, or take a new…
- 0.5 years full-time
- 2 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
Are you a recent graduate or a professional looking to elevate your career in business? UNE’s Graduate Diploma in Business is designed for individuals like you who aspire to excel in the business world. This course uniquely blends coursework and…
- 0.5 or 1 year full-time
- Up to 4 years part-time
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 2 - Jun 2025
- Trimester 3 - Oct 2025
- Online
Now more than ever, businesses and organisations are seeking leaders who can combine insights into how the brain works with core business decisions. With the Graduate Diploma in Neuroscience and Business at UNE, you will gain a combination of…
- 1 year full-time
- Up to 4 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
Design a bespoke course and prepare for a rapidly evolving workplace with the UNE Graduate Diploma in Professional Practice. Whether you want to advance your career, hone your skills or embark on a new career direction, we'll work …
- 1 year full-time
- Up to 4 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
With the Master of Neuroscience and Business from UNE, you'll gain a deep understanding of how neural processes influence behaviour, along with advanced skills and knowledge in contemporary business practices. With our flexibly delivered…
- 1.5 years full-time
- Up to 6 years part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
A Doctor of Philosophy is the pinnacle of academic study. Using rigorous and systematic research, combined with critical analysis, you will add to society's understanding of complex issues at the cutting-edge of your discipline or profession.…
- 4 years full-time
- 8 years part-time
- Research Period 1
- Research Period 2
- Research Period 1
- Research Period 2
- On Campus
- Online
High quality research and analysis allows us to better understand the complex issues we face in industry and society. With UNE's Master of Philosophy by research, your original findings and insights will add to the body of knowledge and inform…
- 2 years full-time
- Up to 4 years part-time
- Research Period 1
- Research Period 2
- Research Period 1
- Research Period 2
- On Campus
- Online
If you are enrolled at another university, you can choose to study subjects at UNE that will count towards your course. Apply as a cross institutional student directly and complete one or several individual subjects (units) from the full scope of…
- 1 trimester full-time
- 1 trimester part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
- On Campus
The world is full of possibilities, with so much to discover and learn. There are endless opportunities to enrich your knowledge to prepare for the future, but what if you don’t want to undertake a full degree? And how can you zero-in on the…
- 1 trimester full-time
- 1 trimester part-time
- Trimester 1 - Feb 2024
- Trimester 2 - Jun 2024
- Trimester 3 - Oct 2024
- Trimester 1 - Feb 2025
- Online
- On Campus
- Bespoke Graduate Certificate: design your own 4 unit postgraduate course and have your work experience recognised in the process.
- ‘Fundamental’ Bespoke Course: choose two, three or four fundamental units from a traditional degree. If you are planning a new direction, or adding a new set of skills to your portfolio, you may want to start with this option. These units provide a foundation, or a ‘base camp’, to return to if you want to later progress to a full degree.
- ‘Advanced’ Bespoke Course: choose two, three or four advanced units from a full degree. This is a great strategy for staying current in your field, or advancing your knowledge.
- ‘Critical Content’ Bespoke Course: choose two, three or four units any of the available units in a degree to create a Critical Content Bespoke Course. This option lets you get the knowledge you need without the time and cost of a full degree.
- ‘Mix and Match’ Bespoke Course: combine two, three or four units from different degrees and disciplines to design your mix and match Bespoke Course. This option lets you diversify your knowledge.
Why study with us?
![Smiling Bachelor of Agriculture student Greg Kemmett stands on wooden stairwell at UNE Armidale](https://d1dkx4rtpm18tu.cloudfront.net/file/1572608410/63320803472/width=-1/height=-1/format=-1/fit=scale/t=445005/e=never/k=805b79a7/Greg-Kemmett-1.jpg)
The most enjoyable part of my studies is the sense of achievement and being part of something bigger than myself.
Greg KemmettFind the right major or specialisation for your studies in Marketing
As digital technology continues to replace traditional marketing, you’ll need to be innovative to stay ahead in this field. Study one of our marketing courses or specialisations and graduate with a winning combination of knowledge and business acumen. Explore the options in marketing now.
- Undergraduate
- Bachelor Honours
- Postgraduate
- Major
- Minor
- Specialisation
- Teaching Area
- Specialist Course
Develop practical skills in film, TV, writing and publishing and study the processes through which cultural products are made and circulated in the digital environment. UNE's established creatives will help you protect your career and pursue…
Develop practical skills in film, TV, writing and publishing and study the processes through which cultural products are made and circulated in the digital environment. UNE's established creatives will help you protect your career and pursue your passion in the changing world of the arts.
Courses | Type | Level of Study |
---|---|---|
Undergraduate Certificate in Arts | Major | Undergraduate |
Undergraduate Certificate in Professional Development | Specialisation | Undergraduate |
- Undergraduate
- Bachelor Honours
- Postgraduate
- Major
- Minor
- Specialisation
- Teaching Area
- Specialist Course
Ensure you are future-fit for a wide range of careers in the rapidly changing modern world. UNE's highly regarded communications teachers will help you develop the verbal, non-verbal, written and cross-cultural skills to smoothly transition into …
Ensure you are future-fit for a wide range of careers in the rapidly changing modern world. UNE's highly regarded communications teachers will help you develop the verbal, non-verbal, written and cross-cultural skills to smoothly transition into different workplace cultures.
Courses | Type | Level of Study |
---|---|---|
Undergraduate Certificate in Professional Development | Specialisation | Undergraduate |
- 1
Why study with us?
Australian Universities
Public NSW Universities
NSW Universities
Careers in Marketing
By studying marketing with UNE, you will gain the confidence and the creative problem-solving skills to secure positions in a wide range of careers and industries that require professionals with excellent marketing abilities: from customer service to company leadership. With the need for experts who are able to work in the digital space and use their interpersonal skills to form strong relationships with clients set to rise, professionals with skillsets in marketing can find work in a variety of settings.
- Marketing manager
Organise and manage marketing campaigns to raise awareness of and generate demand for products and services. - Digital marketing specialist
Focus on online marketing channels such as social media, email marketing and search engine optimisation (SEO). - Brand manager
Manage and promote a company’s brand identity, ensuring it aligns with its values and resonates with consumers. - Market research analyst
Research, compile and analyse information on products and market conditions to identify potential new markets. - Advertising manager
Plan and oversee advertising campaigns, including media buying and creative development. - Public relations specialist
Build and maintain the public image of a client’s company, product or service by managing media relations and communications. - Content marketing specialist
Create and manage content, such as blogs, videos and social media posts, to engage and attract audiences. - Events manager
Plan and organise promotional, business and social events such as product launches, trade shows and conferences.
A five-star experience
Five Stars,
18 Years in a Row
UNE is the only public uni in Australia awarded 18 straight years of five stars for Overall Experience
Good Universities Guide 2007-2024No.1 in NSW for
Student Experience
QILT (government-endorsed) ranks UNE as the top public NSW uni for Student Experience
QILT Student Experience SurveyFive Stars for
Teaching Quality
UNE rates among the top 20 per cent of universities in Australia for Teaching Quality
Good Universities Guide 2024Browse other disciplines within Business and Finance
What happens next?
Got any questions about a course you would like to study? Don’t hesitate to contact us, our Future Student team is standing by to help.
2024 applications are now open. The application process only takes 20 minutes to complete. Don’t delay, apply now!
Your start date is based on the study period you choose to apply for.