Key facts
UNE unit code: DM221
*You are viewing the 2025 version of this unit which may be subject to change in future.
- Not offered in 2025
- Yes
- No
- No
- 6
Unit information
Modern brands are today connecting with their customers via stories. But how does one craft a compelling story? And how can a digital marketer execute on such a story to grow a business and fulfil customer needs?
This unit gives students the practical knowledge and skills, related to the principles and concepts of business storytelling, in order to achieve business objectives in a digital environment. Students will learn how to design, create and distribute compelling stories that are central to the management and marketing of the digital business. The unit takes an in-depth and applied approach to the study of influential storytelling processes to promote digital interactivity between customers and business owners. The successful development and presentation of a compelling business story will be a key feature of the unit.
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate a comprehensive understanding of major principles, theories and concepts of business storytelling and their application to issues in digital marketing;
- use cognitive and communication skills to review critically, analyse, consolidate and synthesise relevant business storytelling theories, concepts and information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex digital marketing problems;
- work independently to plan and execute storytelling tasks to enhance professional knowledge and skills in business storytelling; and
- demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the practice of digital marketing using effective business storytelling.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Title | Must Complete | Weight | Offerings | Assessment Notes |
---|---|---|---|---|
Assignment 1 | Yes | 20% | All offerings | Digital business storytelling case study analysis. No. Words: 1000 |
Assignment 2 | Yes | 40% | All offerings | Digital business story creation. No. Words: 2500 |
Assignment 3 | Yes | 40% | All offerings | Digital business story presentation. No. Words: 2500 |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Digital Storytelling
ISBN: 9781138341586
Miller, C. H., Taylor & Francis 4th 2019
Text refers to: All offerings
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