Key facts
UNE unit code: DM222
*You are viewing the 2025 version of this unit which may be subject to change in future.
- Not offered in 2025
- Yes
- No
- No
- 6
Unit information
Digital Global Marketing aims to provide a comprehensive review of the globalisation theories and practices of cross-cultural marketing environment that affect global marketing decisions. This unit specifically looks at the issues related to the micro and macro environmental aspects dealing with economic, legal, cultural, political and technological environments that affect the global import and export procedures; various global market entry strategies; marketing mix incorporating product, price, distribution and promotional policies in the global environment; and strategic elements of competitive advantage in the global market.
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- differentiate between global marketing and local marketing;
- demonstrate an understanding of the influence of the global marketing environment involving economic, legal, cultural, political and technological factors and their impact on cross-cultural marketing decisions;
- assess the potential opportunities and risk present in the foreign markets;
- demonstrate a comprehensive understanding of various global market entry strategies; and
- undertake global marketing strategic planning by considering various strategic elements of competitive advantage.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Title | Must Complete | Weight | Offerings | Assessment Notes |
---|---|---|---|---|
Assignment 1 | Yes | 20% | All offerings | Digital Global Marketing Mini Case Study Analysis. No. Words: 1000 |
Digital Global Marketing Major Case Study Analysis | Yes | 40% | All offerings | No. words 2500 |
Digital Global Marketing Plan Presentation | Yes | 40% | All offerings | No. words 2500 |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Global Marketing Management
ISBN: 9781119888765
Kotabe, M & Helsen, K., Prentice Hall 9th 2022
Text refers to: All offerings
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